The review considers theoretical and empirical aspects
of the phenomenon of ethical consumption and marketing under turbocapitalism;
it focuses on the problem of the mismatch between the
moral intentions of consumers and their everyday consumerist strategies,
as well as the topic of moral choice as a consumer response to the
environmental and socio-economic challenges of the 21st century.
ethical consumption; green consumption; social responsibility; business ethics; business studies, marketing; transnational corporations; consumer sovereignty; Fair trade; fast fashion; turbocapitalism.