The phenomenon of ethical consumption: theoretical and empirical research strategies in the social sciences. (Literature review)

Yakimova E.V.


The review considers theoretical and empirical aspects of the phenomenon of ethical consumption and marketing under turbocapitalism; it focuses on the problem of the mismatch between the moral intentions of consumers and their everyday consumerist strategies, as well as the topic of moral choice as a consumer response to the environmental and socio-economic challenges of the 21st century.


ethical consumption; green consumption; social responsibility; business ethics; business studies, marketing; transnational corporations; consumer sovereignty; Fair trade; fast fashion; turbocapitalism.

DOI: 10.31249/rsoc/2022.01.03

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