The expectations and requirements that postmodern society imposes on the personality are the subject of this paper. The author emphasises the fact that the ideas of modernisation are prospective and unlimited and establishes the elusive outlines of «liquid modernity» and new tendencies characteristic of 21st century society. The concept of the «modern personality», developed by the American sociologist A. Inkeles in the 1970s, is analysed, and its relevance and effectiveness is stated as applied to the realities of today’s society.
modernity; postmodernity; the concept of the «modern personality» by A. Inkeles.