Gender implications of green consumption. (Literature review)
Gender implications of green consumption. (Literature review)
Пряжникова О.Н.
Abstract
The review highlights problems of gender impact on
the propensity to green consumption. Particular attention is given to
such factors of the gender gap in green consumption as stereotype
linking pro-ecological behavior and femininity; value attitudes; the role
of salient identity; consumer affective and cognitive involvement.
Keywords
gender; green consumption; identity; gender gap; consumer involvement; ecofeminism.
