The phenomenon of ethical consumption: theoretical and empirical research strategies in the social sciences. (Literature review)

Yakimova E.V.

Abstract

The review considers theoretical and empirical aspects of the phenomenon of ethical consumption and marketing under turbocapitalism; it focuses on the problem of the mismatch between the moral intentions of consumers and their everyday consumerist strategies, as well as the topic of moral choice as a consumer response to the environmental and socio-economic challenges of the 21st century.

Keywords

ethical consumption; green consumption; social responsibility; business ethics; business studies, marketing; transnational corporations; consumer sovereignty; Fair trade; fast fashion; turbocapitalism.

DOI: 10.31249/rsoc/2022.01.03

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